Women-owned businesses work together to launch fashion line


CLEARWATER, Fla. — A new fashion line launched Thursday in Clearwater. It just doesn’t highlight dresses and jewelry, but also women-owned businesses.

It might be the models in the spotlight, but behind the scenes, it’s business owners like Terri Hall and Kelly Bosetti who make this fashion collection possible.

“Women love working together, women love helping each other, which is why I’m so excited about this event,” Bosetti said.

Bosetti opened Second Sol Studios, a content creation destination, during the pandemic.

“Owning a business can be very, very lonely sometimes and you need people to turn to,” Bosetti said.

In the tiered lobby, from Double Take Marketing & PR. She needed a place to show off her new client, SEE Company.

“Kind of a historic moment to launch the brand and we wanted to celebrate Women’s History Month by working with all of these women,” Hall said.

“It was my dream, it was what I imagined, to have photographers here, people who could model their clothes, Bosetti said.

While the woman in charge of all wardrobes, Bev Jennings said her top priorities weren’t fabric or tailoring, but diversity and inclusion.

“I’m very proud of all the women-owned businesses that continue to blaze the trail for growth, blaze the trail for more jobs, and blaze the trail for more inspiration and innovation” , said Jennings, founder of SEE Company.

Jennings said it all comes down to the name, SEE Company, as in See Everyone Elevate.

“We come together and collaborate because we really want to see everyone rise and for that to happen we all have to work together, so I couldn’t be prouder,” Jennings said.

Eighty percent of SEE’s employees, suppliers and contractors are women, minorities or part of the LGBTQ community.

“Diversity, equality, inclusion are all important things that we need to make a brand stronger, to make a company stronger, and I’m really proud to work with someone like that who really puts that at the forefront of our products,” Hall said. .

The official SEE Company fashion launch takes place Thursday night at 5:30 p.m. at Second Sol Studios in Clearwater. For more information, click here.

To watch online, click here.


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