The ROYAL College of Occupational Therapists (RCOT) has announced a new strategy and branding, crucial to achieving its vision that people around the world will appreciate the life-changing power of occupational therapy.
The vision deliberately focuses on the wider impact of occupational therapy on society – raising the profile of the profession and positioning the role of occupational therapy for the future.
The five-year strategy details what RCOT will do to achieve its vision. He guides the RCOT to be bold and progressive advocates and champions, to be open to new opportunities and new people, to uplift every occupational therapist to be the best they can be. RCOT has also adopted new organizational values that define how it will act and make decisions to achieve its vision.
The new brand marks a major shift and is key to achieving RCOT’s ambitions. It focuses on “occupation” and inclusivity to capture the positive, dynamic and deeply human spirit of occupational therapy.
Commenting on this RCOT Managing Director, Steve Ford said: “I am extremely pleased to announce our strategic plans and reveal our new brand, which is key to achieving our ambitions for the organization and the profession.
“At RCOT, everything we do is so that one day, people everywhere will appreciate the life-changing power of occupational therapy. Our vision deliberately focuses on our wider impact on society – raising the profile of our profession and positioning the role of occupational therapy for the future.
“We listened to our members to find out how we can best support them as individuals, to enable and grow the profession, and to raise awareness so that more people want to be involved in occupational therapy – and choose it. as a solution, or as their job.
“To achieve our ambitious goals, we need to improve and change the way we work to become a more forward-looking organization. We will boldly advance the profession with a louder voice than ever. We will be the advocate and champion occupational therapists deserve, sharing and celebrating the life-changing results they help achieve for people and society. We will pride ourselves on being inclusive – welcoming and supporting new generations of occupational therapists to join the profession to reflect the diverse society we represent and work with.
“It’s time to show the world the true power of what we do.”