A reality show started today on Sber’s TikTok account with a mission to educate young people about internship programs at the bank.
Bloggers Vasha Marousia, Artem Waterfork, Nikita Udanovskiy and Sasha Romanova will compete for internship programs in the departments of customer relations, marketing, fundraising, writing for virtual assistants and validation. Before each test, a mentor will introduce them to the department, tell them about all the pros and cons of the job, and then give them a task to complete. Mentors will be the ones who decide how well each participant performs the tasks. Who will find themselves without an internship, and who will receive offers from several departments? Will everyone land where they planned? What talents will they reveal during the show? These questions will be answered in the show’s final episode when the mentors unveil the results.
The reality show will introduce the TikTok blogger audience to the corporate culture and traditions of one of Russia’s best employers, show the high-tech nature of Sber branches and the opportunities that the jobs of the future have to offer, while showing the benefits and enthusiasm of an internship. Viewers will be able to appreciate for themselves all the advantages of training at Sber, soak up the specifics of working in the departments and choose a profession.
Vladislav Kreynin, Senior Vice President, Head of Marketing and Communication Department, Sberbank:
âToday, the battle for talent begins at a young age – during their teenage years, people choose brands that have the same path to follow, both as clients and as candidates. Sber is the most popular financial brand with a young audience, and we strive to be the employer of choice for the next generation. TikTok is one of the most popular social networks among young people, so we decided to talking to high school and undergraduates about Sber’s HR brand and our career opportunities in an easy-to-use format. -playing reality show style. I’m sure we’ll see some of the viewers of the show as interns at Sber starting next year. “
Stepan Slyusarev, Head of Direct Key Accounts Eastern Europe, TikTok:
âWe are always trying to help our partners find their own voice and approach to their target audience on TikTok. The Sber project appears to be extremely successful from this point of view. Not only is it memorable because of its originality – it is the first Reality HR on the platform – but it also shows a high level of commitment and sincerity of the brand which engages with platform users and immerses them natively in the values ââof the company. We are delighted that the brands have started using our platform for HR branding purposes, which suggests that TikTok is creating opportunities to address a wide variety of business challenges. “
Potential candidates can already apply for the fall batch, with internships scheduled for October-December and available in Moscow, St. Petersburg, Yekaterinburg, Irkutsk, Kaliningrad, Nizhny Novgorod, Novosibirsk, Omsk, Samara and Surgut. An internship lasts three to six months, is paid, and students can choose a flexible work schedule of 20 to 40 hours per week.
Learn more about the program at https://sbergraduate.ru/sberseasons-moscow/.
Sberbank of Russia published this content on September 29, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on September 29, 2021 08:51:01 AM UTC.