Texas border affairs
By Mario Reyna
You’ve probably seen her on billboards along the highway, on her viral social media ads, or you’ve seen her on your local TV station to remind people of her profession. However, have you ever wondered who Leah Wise is?
Leah Wise is an entrepreneur in the legal community. Leah’s advertising has transformed the way many Texas attorneys approach marketing and reach target audiences.
Born and raised in Primera, Texas, she is the daughter of David and Cristela Wise. She graduated from Harlingen High School in 2008, received a Bachelor of Science degree from the University of Texas at Austin, and a Juris Doctorate from St. Mary’s University Law School in San Antonio.
Leah had savings of $ 0.00 after law school and a mountain of student debt. She founded her law firm in 2016 with a lot of emotional support from her parents and mentors, but the only type of advertising she could afford at the time was social media. She was one of the only attorneys to take advantage of social media marketing and the only South Texas Latina-owned law firm dedicated entirely to personal injury.
Leah began to gain a large following as “Texas Abogada Leah Wise” on Facebook, and her personal injury practice began to develop very quickly. She has since earned millions of dollars in settlements for her clients. In 2020, Leah and her co-counsel won the largest personal injury settlement in the state of Texas and was named one of the nation’s top lawyers by The best of the bar. Less than 1% of all lawyers in the United States achieve this distinction.
Leah was named “Best Lawyer” by the Valley Morning Star Reader’s Choice Awards in 2017 and 2018. She is the first female injury lawyer in RGV history to advertise with Univision and KRGV Channel 5. Leah was featured in Yahoo! Finance as one of the best game-changing lawyers in the legal industry. In 2021, Leah was recognized as one of the top 10 graduates of St. Mary’s School of Law in the past decade. She also sits on the board of the RGV Family Crisis Center and enjoys advocating for women’s empowerment across the country.
Leah also owns a real estate investment company, Leah Wise Enterprises, LLC. She is passionate about helping local businesses, especially businesses owned by Latinas. Leah hosts a podcast called “Coffee with CrashGal,” where she talks with guests about mental health and women’s issues. She is the co-founder of “Latina Feature Friday,” a social media segment highlighting Latina-owned businesses in the RGV and runs a “CrashGal Mentorship Crew” for aspiring Latino lawyers. Leah supports local charities such as the Humane Society of Harlingen, The Family Crisis Center, and Girl Scouts of America, among others. Giving back to her community is extremely important to her.
Many people know her as CrashGal because a large part of her legal practice involves representing clients who have been injured in car crashes. She finds it rewarding to be a personal injury lawyer as she helps her clients through the most difficult times of their lives and ensures that justice is served. Its clients are often exploited by insurance companies and offer them very little or $ 0 to settle their claims. Leah has been able to help her clients achieve substantial settlements and keeps in touch with many of her clients who have become friends.
His main source of inspiration are his parents. “My parents are my biggest supporters and they have always encouraged me in whatever I wanted to accomplish. They made me feel like I could do whatever I wanted, and with the trust they instilled in me, I was able to make my dreams come true. In five to ten years, I hope to continue earning millions of dollars for my clients and continue to mentor young Latinas in RGV to make their dreams come true as well.
Mario Reyna is a former dean of South Texas College and a retired US Air Force officer.