Dezeen promotion: Joining an architectural firm franchise combines the independence of being independent with the support network of working for a firm, according to architect Lisa Raynes.
Raynes founded the UK franchise network Pride Road Architects in 2016 with the aim of giving women architects a way to balance their practice with the demands of motherhood.
“The franchise concept is particularly appealing to mum architects because it offers support and camaraderie with the independence of having your own practice,” Raynes said.
“I created Pride Road in order to share my knowledge and my business model with all the architects who want to follow in my footsteps, have a good income, be proud of their work and have a much better balance between family life and their profession. “
In light of the coronavirus pandemic, Raynes says a growing number of practitioners are now drawn to the idea of fending for themselves, in order to make more time for themselves and their families.
“This balance is attractive in the Covid economy for architects who are short on time in general, not just moms,” she said.
As a franchise network, Pride Road allows architects to set up their own local practice under the umbrella of Pride Road, much like McDonald’s allows qualified individuals to run their own McDonald’s branded restaurant.
In return for an initial fee and a small percentage of their turnover, this means architects can adhere to an established business model and use its resources, a ready-made website and assets. branded to in-house marketing and IT specialists. .
“When you start out on your own, you have to try to juggle all of these roles on your own,” Raynes explained.
“But, as part of the larger Pride Road brand with shared resources, you can relax knowing that these things are covered and that you have someone to refer to for questions and support when needed. . “
At the same time, she says, owning a franchise gives architects the freedom to organize their own workweek around school or family obligations, with some Pride Road franchisees even taking an entire month during vacation time. ‘summer.
This flexibility is particularly important for Raynes, who was prompted to start her first Raynes Architecture firm after being fired while on maternity leave.
“These architects with family responsibilities, especially those teaching at home during the 2020 closures, face particular challenges in balancing work and family life,” she said.
“Thus, the origin of Pride Road Architects is rooted in the refusal to accept that women architects have to endure disparities in salary and career advancement. also welcome to be part of a group. “
The business model that Raynes developed from scratch for his own firm now forms the basis of five Pride Road franchises across the UK, which provide architectural services to homeowners in areas ranging from the New Forest and London to Cheshire.
Potential franchisees can take over any of 155 defined territories across the country after participating in an onboarding course, including workshops on everything from business planning to finance and marketing to ensure consistency and quality standards across the network.
Regular Franchise Development Days assist architects in their continuing professional development (CPD), while providing additional support and networking opportunities.
Learn more about the Pride Road franchise by booking a Discovery Call, listening to the Architecture in the Den podcast, or visiting its website.
Photograph is by Phil Tragen, unless otherwise noted.
Content of the partnership
This article was written by Dezeen for Pride Road Franchise as part of a partnership. Learn more about the content of the Dezeen partnership here.