Detroit car detailing firm finds success after going viral

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DETROIT (WXYZ) — From washing to vacuuming, Dae’s Detail in Detroit is busy transforming the rides. Led by a mother-son duo, Typhany Jones and Daviant Palmer.

Their motto is simple “Success is hard work” and with nearly 50 cars serviced per month, Deviant feels good about the future.

“I hope to open a few more sites,” Palmer said.

But business was not always good. In May 2020, like most people, Palmer was bored at home, and while cleaning his car, he decided to extend the service.

“Family, friends, and then it all went from there,” Palmer said of the launch of Dae’s Detail.

Over the next few months, Deviant’s front yard welcomed his passion project. But at first there was not much business. It was then that Deviant’s mother noticed her son’s hard work.

“You just think, okay, you clean the car and it’s gone. He started pulling out all the important tools and putting time and dedication into it. And I was like people needed to see that “Jones said of his son’s work ethic.

Typhany pulled out his cell phone and started posting TikTok videos of him at work.

“I woke up this morning, and I’m just checking like I usually do and I see a million views. Uh, wait a minute. And I call him, he’s on his honeymoon, and he’s like my phone is exploding. And I’m like, oh, my God.”

The rest is history. One by one, Jones’ content went viral. Customers flooded in and 6 months later they opened their first official store.

“I think it’s important to keep up with new trends. I think you want to be where your audience is and they are on social media. They’re on their phone. That’s the best way,” said Jones.

As for Jones’ advice for creating great TikTok content, “definitely pay attention to your audience, definitely pay attention to trends, and stay consistent because it’s huge.”

Dae’s Detail is located at 8141 Gratiot Ave. in Detroit.

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