An open letter to real estate agents


Real estate agents, we have a really fantastic job. There are very few career paths that offer opportunities the way real estate does – we’re on the front lines, and because we keep our finger on the pulse of the market, we can see where most are more clearly than most. the best opportunities. Most of us train in our communities, we get to know tons of different people, we are responsible for our own destiny and yes this business can be very profitable as well.

But real estate brings more than just financial opportunities. It offers a unique ability to make an impact. Real estate agents have the chance to be part of the joy when a buyer opens the front door of their new home for the very first time, knowing that THIS IS the home where their children will be spending their vacation, where they will make their home. homework, or laughing over family dinners for years to come. We experience gratitude when we help people move on when things haven’t gone as planned. We are a vital part of people’s retirement plans when managing their rentals or helping them plan for their future. And we’re part of their dream when we open the doors to businesses of all shapes, sizes, skill levels and types.

These great opportunities bring with them great responsibilities. We get to be a part of those moments because we spend so much time looking at the market. We can help because we are constantly educating ourselves. We are hired because we are experts and because people trust us, not because we have access to the latest forms or because we can do some really good research online or because we know the right words to say at the right time. We have jobs because things don’t always go as planned and our experience makes a huge difference – often a big difference – when deals start to go wrong.

The difference is that we are real estate agents. Which means we are members of the National Association of Realtors who subscribe to a strict professional code of ethics.

And we are more than that too. Real estate agents stand out when they actively participate in our communities. For some of us that means sitting on the board of directors of our homeowners association; for others, it means volunteering at a pet shelter, giving Thanksgiving meals to families in need, or mentoring groups of children. Realtors give back because we get so much. It’s just.

We’re throwing up words like “industry” and “vendors”; we need to remove these words entirely from your vocabulary. This framing belittles what we do. We are not sellers. We do not sell merchandise. Our product is not disposable. It’s a profession and we are professionals. And when professionalism stops, we rightly expose ourselves to criticism and disruption. We are becoming disposable.

What we sell is experience. We sell professionalism. We sell abilities, skills and care. WE are the product. It’s up to us, as professionals rather than sellers, to make sure that our products – OURSELVES – are as good as we can be. We need to be engaged and enthusiastic about the work we are doing. We need to focus on the greater good rather than the size of our bank account, or the imaginary competition in which we count production dollars as points until we win, or whatever is in our pocket. vision board.

There are many ways to be a great professional, but all – each – involves giving back. This is the heart of our value proposition.

Alex Krumm is the president of the Realtor Association of Sarasota and Manatee.


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